Creativity reflection

         

  Creativity reflection

Creative Critical Reflection

1.     How does your product use or challenge conventions AND how does it represent social groups or issues? 

 

Our product uses/ keeps conventions by making the product as similar to other Crayola commercials there are. The way that it represents social groups and issues is by us choosing a brand that is socially inclusive to many social groups. Making them feel included. The brand also tackles social issues by letting people of different social and ethnic backgrounds comfortable using their products.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

2. How does your product engage with audiences AND how would it be distributed as a real media text? 

 

My product engages with audiences because the commercial makes people happy to watch. That was a main goal of mines while creating my commercial. I wanted to make sure the audiences feel something from it, which is why I used happy music is the background as well as bright colors to induce a happy feel from watchers. The way that it would be distributed is on television on commercial breaks on channels geared towards children and families.

3.     How did your production skills develop throughout this project? 

 

My production skills developed significantly throughout this project. I learned many this consistent with the film industry such as You having to first make compromises, since there are multiple people taking part in one project there are bound to be some differing opinions. But what I learned from this project is that to make the production of our commercial run smoothly we all must come up with a concise decision on what to do. Also my editing got better since I had to do all of it myself I got to get tons of practice.

 

 

4. How did you integrate technologies – software, hardware and online – in this project? 

 

The way that I integrated technology software, hardware and online in this project is first with my research that I had to do before I even started any part of my commercial. I serched primarily on google (looking up pictures and sources) and YouTube (looking for examples). Then we used our phones to film the whole commercial. Then I used After Effects, which is a video editing software to edit our commercial, while we documented the whole process through our online blogs.